Breaking Out Authors in Paperback is Still Possible, But More Difficult

This article comes from Publisher’s Weekly. To read the complete article, please visit

Despite shrinking sales, declining shelf space, and the rise in popularity of relatively inexpensive e-book editions, mass market paperback is still a category that can be used to break out an author—especially in tandem with other publishing formats. A number of publishers contacted by PW said despite the category’s decline, mass market pricing combined with savvy marketing in the right genres—among them romance, westerns, paranormal, and crime/thrillers—can still lift an author’s sales, significantly.

Nevertheless, the category presents problems. “It has become very difficult to launch a new author in mass market,” said Pocket Books executive v-p and publisher Louise Burke. “It appears that the e-book format has filled that void in some cases.” But other publishers con tinue to look to mass market paperback originals as a way to build a following and establish a writer in the marketplace.

About reginajeffers

Regina Jeffers is the award-winning author of Austenesque, Regency and contemporary novels.
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4 Responses to Breaking Out Authors in Paperback is Still Possible, But More Difficult

  1. Chelsea K. says:

    I personally prefer paperback over e-books. I have a Kobo e-reader but I never really use it. I like the feel of reading a real paperback book and being able to go back and re-read favorite passages and turn the pages. An e-book just is not the same.

  2. In a video, I used to show in my classroom, Ray Bradbury, the science fiction writer, said “Books smell good.” My students would laugh, but I totally understood. I have an eReader that I take with me on trips, etc.
    By the way, my books will soon be available on Kobo. Perhaps, you might pick it up, after all. LOL!

  3. Chelsea K. says:

    I remember I used to watch this show called “Gilmore Girls” & one of the characters was a big reader and mentioned smelling books as well.

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