10 Lessons on Publishing for Women Readers from “Fifty Shades of Grey”

It may be the season for blue skies and sunshine, but the color scheme for books this summer has one shade: grey. British writer E.L. James’ erotic trilogy Fifty Shades of Grey, Fifty Shades Darker and Fifty Shades Freed has surged up like a publishing derecho. In bedrooms and book clubs, on mommy blogs and best-seller lists, it’s all about the blindfold, the billionaire and the “red room of pain.” In the USA, 20 million copies have been sold, and the 1,594-page trilogy has held the top three spots on USA TODAY’s Best-Selling Books list for nine weeks.

Why are millions of readers, most of them women, devouring the trilogy and praying the rumor that James is writing a fourth book is true? Here are 10 reasons Grey is the new green in book publishing.

To learn more about the 10 Reasons “Shades” has succeeded where others have failed, please visit Deirdre Donahue’s article on USA Today/Books at http://www.usatoday.com/life/books/news/story/2012-07-09/fifty-shades-of-grey-el-james-summers-hottest-book/56119174/1

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