Breaking Out Authors in Paperback is Still Possible, But More Difficult

This article comes from Publisher’s Weekly. To read the complete article, please visit http://www.publishersweekly.com/pw/by-topic/industry-news/publisher-news/article/53806-do-mass-market-originals-still-work-.html

Despite shrinking sales, declining shelf space, and the rise in popularity of relatively inexpensive e-book editions, mass market paperback is still a category that can be used to break out an author—especially in tandem with other publishing formats. A number of publishers contacted by PW said despite the category’s decline, mass market pricing combined with savvy marketing in the right genres—among them romance, westerns, paranormal, and crime/thrillers—can still lift an author’s sales, significantly.

Nevertheless, the category presents problems. “It has become very difficult to launch a new author in mass market,” said Pocket Books executive v-p and publisher Louise Burke. “It appears that the e-book format has filled that void in some cases.” But other publishers con tinue to look to mass market paperback originals as a way to build a following and establish a writer in the marketplace.

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4 Responses to Breaking Out Authors in Paperback is Still Possible, But More Difficult

  1. Chelsea K. says:

    I personally prefer paperback over e-books. I have a Kobo e-reader but I never really use it. I like the feel of reading a real paperback book and being able to go back and re-read favorite passages and turn the pages. An e-book just is not the same.

  2. In a video, I used to show in my classroom, Ray Bradbury, the science fiction writer, said “Books smell good.” My students would laugh, but I totally understood. I have an eReader that I take with me on trips, etc.
    By the way, my books will soon be available on Kobo. Perhaps, you might pick it up, after all. LOL!

  3. Chelsea K. says:

    I remember I used to watch this show called “Gilmore Girls” & one of the characters was a big reader and mentioned smelling books as well.

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