Pride 47 – Prejudice 5 (or) The Changing of Book Titles

Pride and Prejudice was originally entitled First Impressions, which is a much better title when one considers how Jane Austen bombards her readers with the theme of “impressions”: first, flawed, and founded. However, that is material for a future post.

What I would like to consider today is why did the publishers deem it necessary to change the title to Pride and PrejudiceThere are several who write Austen-inpired novels who have had title changes at our publishers’ suggestions. For example, I have seen Wayward Love changed to Captain Wentworth’s PersuasionDarcy’s Dreams to Darcy’s TemptationDarcy’s Hunger to Vampire Darcy’s Desire, and most recently, A Touch of Gold to The Scandal of Lady Eleanor. Changing titles is a common practice among publishing companies.
Can one imagine the conversation between Thomas Egerton Publishers and Jane Austen?
Egerton: Miss Austen, we believe the reading public would respond to a title change.
Austen: Are you implying that I must add the word Darcy or Pemberley to the title to sell books?
Egerton: No, that will not be necessary for another 200 years.
Austen: (in awe) Do you expect my works to survive and become part of the British literary canon?
Egerton: Of course, not. You are a female. We will be fortunate to sell a few hundred copies, Miss Austen.
Austen: (a bit disconcerted by his condescending tone) But my book is about misconstruing others – of the weakness of making judgments based on first impressions.
Egerton: (ignoring her objection) We will follow the pattern of your first publication. Sense and Sensibility will be followed by Pride and Prejudice. It will give you a “hook” to capture your readers. A way to “brand” your novels. Now, if you will sign the contract, we can begin publication.

But why did Austen’s publishers choose those two words: pride and prejudice? Was it to stimulate a debate among those who wonder whether it was Darcy or Elizabeth who was prideful? Who acted with prejudice? College professors base entire semesters on just that concept. Or, perhaps, it was how often those two words are found in Austen’s text: The publishers’ belief that such repetition would create resonance and “connectiveness.”
The word “pride” appears seven and forty times in the text. One of my favorite uses of the word occurs in, “Vanity and pride are different things, though the words are often used synonymously.” I am also found of, “With what delightfulpride she afterward visited Mrs. Bingley, and talked of Mrs. Darcy, may be guessed.”
“Prided” is used but once, as is “proudly” and “proudest.” Meanwhile, “proud” is used one and twenty times. “Some may call him proud, but I am sure I never saw anything of it,” is spoken by Mrs. Reynolds. Later in the story, Elizabeth considers Darcy’s actions in dealing with Wickham. “For herself, she was humbled; but she was proud of him – proud that in a cause of compassion and honor he had been able to get the better of himself.”

“Prejudiced” is found once in the text; “prejudices” is used twice, and “prejudice” appears five times. “The general prejudice against Mr. Darcy is so violent, that it would be the death of half the good people in Meryton to attempt to place him in an amiable light.”

When I originally entitled my second book Darcy’s Dreams, I did so because I mimicked Austen’s repetition. I used the word “dream” seven and fifty times in the book. When Ulysses Press added the word “temptation” to attract readers, I made a mad scramble to add temptation to the manuscript. The process made me wonder if Austen did the same thing with pride and prejudice. Although I know it’s an illogical assumption, I like to imagine our dear Jane adding those two words as motifs within her text and also imagine her grumbling, just as I did with temptation.

In reality, Austen actually took the phrase “Pride and Prejudice” from the final chapter of Fanny Burney’s Cecilia, in which the phrase is used three times in capital letters on one page. 

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2 Responses to Pride 47 – Prejudice 5 (or) The Changing of Book Titles

  1. Janet T says:

    Enjoyed your blog post. I, for one, get tired of Darcy or Pemberley in every title! Not that I don’t love Mr. Darcy because I definitely do. It is that the publishers think we must have one of those names in the title in order for us to purchase the book.( I have considered writing to Sourcebooks with that very complaint.) What does that say about us the readers, or more importantly, what THEY think of us, the readers? Many of the books had a much better title with their original one, chosen by the author! I loved Kara Louise’s title, “Something Like Regret”. That is such a better title. Why do the publishers do this? Do they think we are so simple minded that that is the only thing that sells us on a book??? We are not!

    • It is a part of the publishing business. Unfortunately, not everyone is as astute as you when it comes to choosing her P&P adaptations. This concept makes it much harder to address when it comes to non-P&P pieces. Our (those of us who write Austen-inspired pieces) books are usually in the “general fiction” section of bookstores. The words “Pemberley” or “Darcy” attract readers. There’s no “Jane Austen” section in bookstores.

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