Self-Publishing Secrets

By JEFFREY A. TRACHTENBERG

Self-publishing these days is increasingly a tale of two cities.

There are established authors, like Nyree Belleville, who says she’s earned half a million dollars in the past 18 months selling direct rather than through a publisher..

Then there are new authors, like Eve Yohalem. More than a month after self-publishing, she has grossed about $100 in sales— after incurring costs of $3,400. She said she’s in no rush, though.

Rob Shepperson
Vanity presses have been available for decades. But thanks to digital technology and particularly the emergence of e-books, the number of self-published titles exploded 160% to 133,036 in 2010 from 51,237 in 2006, estimates R. R. Bowker, which tracks the publishing business.

Amazon.com Inc. fueled the growth by offering self-published writers as much as 70% of revenue on digital books, depending on the retail price. By comparison, traditional publishers typically pay their authors 25% of net digital sales and even less on print books.

For the complete article, visit The Wall Street Journal at http://online.wsj.com/article/SB10001424052970203554104577002230413747366.html

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